ABOUT SHOROUQ
Tradition Elevated into a Statement
Our Mission
Shorouq is a contemporary fashion label rooted in Arab heritage.
We create pieces that transform cultural stories into modern silhouettes—designed for women who want to wear identity with elegance, confidence, and meaning.
Our Story
Born from the rich textures, symbols, and narratives of the Levant, House of Shorouq reimagines heritage for today’s world. Every collection begins with research: a motif in an old garment, a pattern carved into stone, a story carried through generations. These elements become the foundation for silhouettes that feel modern, expressive, and deeply connected to who we are.
What was once worn as a necessity is now worn as a statement—an extension of our culture, our memories, and our presence. Through thoughtful design, natural fabrics, and artisan-inspired techniques, we create fashion that honors the past while speaking to the woman of today: strong, rooted, and beautifully evolving.
What We Create
Ready-to-Wear Collections
Seasonal drops inspired by cultural narratives, created with modern silhouettes and refined detailing.
Statement Accessories
Pieces that elevate everyday outfits with a touch of heritage and intention.
Limited Editions
Research-driven designs built around deeper cultural symbolism and artistic exploration.
Custom Design
Selected bespoke pieces crafted for women seeking a unique garment with personal meaning.
Design Philosophy
Heritage Reimagined
Every design starts with a cultural reference—architecture, embroidery, poetry, nature—and is transformed into a contemporary form that feels alive and relevant.
Modern Craftsmanship
From sketching to draping to final finishing, each piece moves through an intimate creative process rooted in clarity, precision, and emotion.
Natural Fabrics, Intentional Materials
We work with fabrics that feel good on the skin, move beautifully, and last—pieces meant to be owned, worn, and remembered.
Made for the Modern Arab Woman
Elegant, effortless, expressive. Our silhouettes are designed to complement daily life, travel, celebrations, and the quiet moments in between.
Meet the Designer
Shorouq Mazraawi
Shorouq Mazraawi is a Jordanian fashion designer whose work blends cultural storytelling with modern design. Her creative process is rooted in research—exploring Arab architecture, embroidery, nature, and ancestral attire—and translating these references into pieces that feel contemporary and expressive.
Her collections have been showcased regionally, including a feature in UNESCO’s Arab Week representing Jordan.
Through House of Shorouq, she continues to explore the dialogue between past and present, creating fashion that carries identity forward with elegance, emotion, and clarity.